COVID-19 Eco-Sustainable Travel Kit
10 days (August 17 - 27, 2020)
Shortlisted by Korea Institute of Design (Top 5)
Our travel kit and face shield at the Design Korea Festival: Design Beyond Data (November 19 - December 20, 2020)
Wearing a face mask has become the new normal for many as we try to protect ourselves and others from COVID-19. But the rise in single-use masks and gloves around the world has also come with a huge environmental cost. Luckily there are some reusable options, but reuse of cloth masks and poor filtration may result in increased risk of infection. Traveling becomes more challenging because it’s not easy to travel with current safety solutions.
Design a sustainable and smart protection kit for travelers during and post the COVID-19 pandemic.
Include a combination of physical prototypes and digital experiences that bring awareness
of environmental impacts and provide safe and easy travel experiences.
7 designers. 4 timezones. 1 design sprint.
As the student lead for this project, I coordinated meetings with teammates from across the globe with mentorship from our design tutor. Since we all had focuses in different disciplinaries, we collaborated based off of our varied strengths to effectively complete the final product.
We brainstormed possible interview questions to try to understand the user journey of an overnight flight during the pandemic period. Afterwards, we split our sections up into different stages of travel to make sure that we account for the whole journey. I then created a discussion guide and interviewed 6 people on their experiences, which shaped the overall scope of our product.
Some key points that I learned to apply for user interviews:
Ask broad questions first - This encourages the interviewee to explain more of their thoughts rather than a simple "yes" or "no."
Write down exactly what is being said - Having a recording of the interview may help to reference when compiling notes.
One interview is only a part of the whole story - Interviews are meant to widen our perspectives by listening to the stories of others. Interviewing multiple people will shed light on similar issues.
Ask "why" and dig deeper - Digging into a specific part of a broad topic will allow us to discover more about motivations, emotions, conflicts, and solutions that the user faces which might not be shared at first thought.
Understanding Pain Points
Discomfort with PPE
Lack of trust in others
destroying the environment
Discomfort with PPE: Many people face discomfort when wearing PPE for long periods of time. However, they prioritize their safety and would rather bear with the pain. Pain is most common behind the ears.
Lack of trust in others: Before COVID-19, people used to travel freely and in large groups. However, people have now become more weary in crowds, especially around strangers.
Saving people, destroying the environment: Most COVID-19 portable kits are not made to last and contribute to large amounts of waste. There are also not many distinguishable characteristics between different kits. Masks have been rapidly polluting oceans because people do not dispose of them properly.
How Might We...
After we decided on our main pain points to focus on, we ideated questions to understand what we want this product to achieve and what ways it might impact the user's travel experience. We thought about questions in categories:
Emotional Ties - How might we ease anxiety when traveling on long journeys?
Convenience - How might we integrate this product into the existing system/journey map?
Safety - How might we dispose of used products safely?
Sustainability - How might we create accessible and safe ways for people to dispose of non-reusable goods?
To tackle these questions, our team created sketches to visualize what might be in the kit, how it functions, and what sustainable/recyclable materials it might be made of.
We came up with these solutions to ease pre-flight, during-flight, and post-flight anxieties.
Vector illustrations by Alyssa
Final sketches by Kyoungeun, final renders by Hyejeong, material study by Jemma
High-fidelity screens by Keunchan
Branding by Luke
We designated two "hero moments" to focus on during the wide time frame of an overnight flight and noted the most important details about our product along with inspiration pictures for functionality, inspiration, and feasibility within an existing user journey.
After designating a hero moment, we created a user persona who experiences the three pain points that we tackled to bring our product journey to life. Below is the initial draft that I created for our user, Jamie's, journey.
For our final presentation at the end of the design camp, my team and I assigned slides to ensure that each of us could have the chance to present the sections that we contributed. I created vector illustrations for our user journey as well as statistical information to introduce the background behind our product.
Communication is everything - With 4 designers in South Korea, 1 in Australia, and 2 in America, coordinating meetings to collaborate was definitely challenging! There was a 14-15 hour time difference, leaving us to schedule meetings when it was either very late at night or early in the morning for certain people. There was also a language barrier sometimes, but we were able to overcome it by making sure our sketches and research were clear and concise.
A hero moment is essential - A hero moment is the most powerful part of any story, and it highlights why a product matters and how it is smoothly integrated into an overall journey.
A user's journey must be concise - Halfway through the design sprint, there was a point that we were stuck; our scope for our product was too broad. Since there are so many elements to an overnight flight, we were considering too many small solutions to vague problems. We had to narrow in on a specific part of the journey that we wanted to solve problems for. In this case, it was to ease anxiety while being inside the plane. Once we decided this as the main part of our journey, we were able to tie in the beginning and ends of the product journey easily.